Frequently Asked Questions

The design process at Stratigem is carefully structured to ensure each web project exceeds client expectations. Our six-phase approach builds a cohesive web presence that reflects your brand.

1. Brand Discovery: We start by diving into your brand’s identity and goals, ensuring the final design is a true reflection of your business.
2. Strategic Planning: We then plan the structure and content of your website to meet your business needs.
3. Initial Design Draft: Our team crafts the first draft, providing a visual basis for feedback.
4. Refinement: Based on your input, we refine the design through iterative drafts to align with your vision.
5. Final Approval: The final design undergoes review and approval, ensuring alignment with your brand.
6. Quality Assurance & Launch: Before launch, we rigorously test the site for functionality and responsiveness, ensuring it meets the latest web standards.

Client feedback is key throughout the process, ensuring your website truly represents your brand. For more details, visit trystratigem.com/quality.

Designing and launching a website with Stratigem typically adheres to a structured timeline, ensuring projects are completed efficiently without compromising on quality. The entire process from inception to launch can take up to 45 days. This duration allows us to meticulously craft a website that accurately reflects your brand, meets your needs, and is rigorously tested for quality.

However, the timeline can vary based on the project’s complexity and size:

• For smaller projects, we are often able to accelerate the process, potentially completing your website within 2-3 weeks. This is contingent upon the scope of work and how quickly we can finalize the design elements and functionalities you require.
• For larger, more complex projects, the full 45-day period may be necessary. This allows ample time for the iterative design process, including initial drafts, revisions based on your feedback, and final adjustments to ensure the website aligns perfectly with your vision.

Throughout every stage, from the initial brand discovery session to the final quality assurance checks, we prioritize maintaining open lines of communication with you. This ensures that the project progresses smoothly and that any adjustments needed can be made efficiently.

Our commitment to meeting deadlines is matched by our dedication to quality. Our quality assurance protocols are in place to ensure that, regardless of the project’s timeline, the final product meets our high standards for design, functionality, and user experience. You can read more about our quality assurance process by visiting trystratigem.com/quality.

Stratigem can redesign your existing website with the same commitment and detail as new projects. Our goal is to transform your site into a modern, responsive, and engaging platform that reflects your brand and drives growth.

Process Overview:

• Consultation & Review: We assess your current website, identify challenges, and discuss your redesign goals.
• Strategic Planning: We plan the redesign to align with your objectives, incorporating modern trends, responsive design, and SEO best practices.
• Design & Development: Our team iteratively works through design drafts and revisions to ensure the redesign meets your vision.
• Quality Assurance & Launch: We rigorously test the redesigned site across all devices before launching it for optimal user experience.

Our redesign pricing is consistent with our standard packages, ensuring transparency and ease of budgeting while maintaining our high standards.

Stratigem offers three distinct website design plans, each tailored to meet the varying needs and budgets of small to medium-sized businesses. Our pricing structure is designed to provide transparency and value, ensuring you can select a package that aligns perfectly with your business goals and online strategy. Here’s an overview of our plans and pricing:

1. Essential Plan – $1,499: This foundational package is ideal for businesses seeking a sleek and professional online presence. It includes up to 10 pages, ensuring ample space to showcase your services or products. Additionally, the plan features a contact form, three AI-generated blog posts to enhance SEO, stock photos, and an optional simple logo design. Basic SEO configuration is also included to help improve your visibility in the digital landscape.
2. Advanced Plan – $1,999: Building on the Essential Plan, the Advanced Solution is designed for businesses looking to elevate their online engagement. This package supports up to 20 pages and introduces an AI chatbot, enabling your clients to make inquiries seamlessly, 24/7, without the need for a direct call. It’s an excellent choice for businesses aiming to offer a more interactive and responsive digital experience to their customers.
3. Premium Plan – $2,499: The Premium Experience is Stratigem’s most comprehensive package, catering to businesses aiming for the pinnacle of online sophistication. It encompasses all features of the previous tiers and extends to 30 pages. This plan includes six AI-generated blog posts for enhanced SEO, advanced SEO configuration for superior search engine results, and additional functionalities such as reservation management (excluding hotels) and e-commerce capabilities, making it the ultimate solution for a comprehensive digital presence.

All our plans are structured to ensure that small to medium-sized businesses can find a solution that meets their needs without compromising on quality or performance. Each plan is designed to help you harness the power of the internet to grow your brand and engage with your audience effectively.

Absolutely, ensuring that your website is mobile-friendly and fully responsive is a core aspect of Stratigem’s web design philosophy. In today’s digital landscape, where a significant portion of internet traffic comes from mobile devices, having a website that adjusts seamlessly to any screen size and resolution is not just important—it’s essential.

Here’s how Stratigem ensures your website is mobile-friendly and responsive:

1. Responsive Design: We employ responsive web design techniques that allow your website to automatically adjust and deliver an optimal viewing experience across a wide range of devices, from desktop computers to tablets and smartphones. This approach ensures that your website looks great and functions perfectly, no matter how your audience accesses it.
2. Testing Across Devices: During our quality assurance process, we rigorously test your website on multiple devices and browsers to ensure consistent performance and usability. This includes checking the website’s layout, load times, and interactive elements to ensure they work seamlessly on different screen sizes.
3. Optimized Performance: We optimize images, scripts, and CSS for fast loading times on mobile devices, which is crucial for keeping your audience engaged and reducing bounce rates. A mobile-friendly website not only enhances user experience but also positively impacts your website’s search engine rankings.
4. User Experience Focus: Our design process places a strong emphasis on the user experience, ensuring that navigation is intuitive, content is easily readable, and interaction elements (like buttons and links) are adequately sized for touch control on smaller screens.

Stratigem recognizes the importance of ongoing website maintenance and updates to ensure your online presence remains secure, functional, and up-to-date with the latest technological advancements. Our approach to website maintenance and updates is comprehensive, focusing on both immediate needs and long-term website health. Here’s how we handle maintenance and updates:

1. 12-Month Guarantee of Service: Upon the launch of your website, Stratigem provides a 12-month guarantee of service. This period covers regular updates to software, plugins, and content management systems to ensure your website operates smoothly and remains compatible with the latest web standards and security protocols.
2. Regular Software Updates: We perform regular updates to your website’s underlying software, including content management systems (CMS), themes, and plugins. These updates are crucial for security, adding new features, and improving website speed and performance.
3. Security Monitoring and Updates: Website security is a top priority. Stratigem actively monitors your website for vulnerabilities and implements security updates as needed. This proactive approach helps protect your site from potential threats and ensures the safety of your users’ data.
4. Content Updates and Management: Depending on your plan, Stratigem can assist with content updates, ensuring your website’s information remains current and relevant. This includes updating text, images, and other media, as well as adding new content like blog posts or product listings to keep your audience engaged.
5. Technical Support: Should any issues arise, Stratigem offers technical support to address and resolve problems promptly. This includes troubleshooting errors, fixing bugs that may surface post-launch, and making necessary adjustments to ensure optimal website performance.
6. Performance Monitoring: We regularly monitor your website’s performance, including load times, functionality, and user experience across devices. This allows us to make informed adjustments to maintain or enhance the website’s efficiency and usability.
7. SEO Updates: As part of our maintenance package, we also review and update SEO elements as necessary to align with best practices and evolving search engine algorithms. This ensures your website continues to perform well in search engine rankings.

It’s important to note that this warranty and ongoing maintenance service are contingent upon the website remaining under Stratigem’s stewardship. Should you choose to employ another designer or service provider that alters the site, the warranty and maintenance agreement may be voided. This policy ensures we can guarantee the quality and performance of your website based on our comprehensive understanding of its design and architecture.

For businesses looking for extended or more comprehensive maintenance solutions beyond the initial 12-month period, Stratigem offers customizable maintenance plans to fit your specific needs and ensure your website continues to thrive in the long term.

Yes, Stratigem offers SEO and digital marketing services to ensure your website not only looks great but also performs excellently in search engine rankings, driving traffic and enhancing your online visibility. Our approach to SEO and digital marketing is comprehensive, designed to align with your business goals and the latest best practices in digital marketing. Here’s how Stratigem can support your SEO and digital marketing efforts:

1. SEO Across All Plans: Every website designed by Stratigem includes basic SEO configuration to lay the groundwork for good search engine visibility. This includes optimizing your website’s structure, metadata, and content for relevant keywords, ensuring that your site is discoverable by your target audience.
2. Advanced SEO with Premium Plan: For businesses aiming for an even stronger SEO performance, our Premium Plan offers advanced SEO configurations. This includes more in-depth keyword research, optimization of a larger number of pages, and the implementation of strategies to enhance your site’s authority through backlinks and social media signals.
3. Content Creation: Recognizing the importance of content in SEO and digital marketing, Stratigem provides AI-generated blog posts as part of our website design packages. These posts are tailored to support your SEO strategy by targeting specific keywords and topics relevant to your industry, thereby driving organic traffic to your site.

Before initiating a web design project with Stratigem, providing some key pieces of information and materials is crucial for ensuring the process runs smoothly and efficiently. This preparation helps us understand your vision, goals, and the specific needs of your business, enabling us to create a website that accurately reflects your brand and appeals to your target audience. Here’s what you should prepare:

1. Brand Overview: A detailed description of your business, including its history, mission, values, and unique selling points. This helps us grasp the essence of your brand and how it should be represented visually and thematically on your website.
2. Goals for the Website: Clearly outline what you aim to achieve with your new website. Whether it’s increasing sales, generating leads, enhancing brand awareness, or providing information, understanding your objectives guides the design and development process.
3. Target Audience: Information about who your website is aimed at. Knowing your target audience allows us to tailor the design, content, and user experience to meet their expectations and needs.
4. Content: Prepare any content you want to include on your website, such as text for various pages (home, about us, services/products, contact information), blog posts, FAQs, etc. High-quality, original content is crucial for engaging visitors and improving SEO.
5. Visual Elements: Provide any existing brand materials that should be incorporated into the website, such as logos, color schemes, fonts, and any imagery or videos you wish to use. Consistency in visual elements strengthens your brand identity across platforms.
6. Functionality Requirements: List any specific functionalities your website needs, such as e-commerce capabilities, booking systems, contact forms, chatbots, etc. Understanding these requirements upfront helps in planning and implementing these features efficiently.
7. Competitor Websites: Sharing examples of competitor websites or even websites outside of your industry that you admire can provide valuable insights into your preferences in terms of design, layout, and functionality.
8. Domain and Hosting Information: If you already own a domain name and have hosting arrangements, provide this information. If not, Stratigem can assist in selecting and setting up a domain and hosting as part of the web configuration services.
9. Contact Information: Ensure we have the correct contact information for the primary point of contact during the project. Clear communication is key to the success of any web design project.

Providing this information at the start of your web design project with Stratigem ensures that the project kicks off on the right foot, with a clear understanding of your needs, preferences, and goals. This preparation allows us to craft a website that not only looks great but also effectively supports your business objectives.

Incorporating client feedback is a fundamental aspect of Stratigem’s web design process, ensuring that the final website aligns perfectly with the client’s vision, objectives, and expectations. We have established a collaborative and iterative process that allows for continuous input and revisions based on your feedback at several key stages. Here’s how client feedback is integrated into our design process:

1. Initial Consultation and Brand Discovery: At the outset, we conduct a comprehensive discussion to understand your brand, goals, and preferences. This session is crucial for setting the direction of the project and forms the basis for the initial design concepts.
2. Strategic Planning: After the brand discovery session, we outline the website’s structure and design approach. We then present this plan to you for feedback, ensuring that the proposed direction aligns with your expectations and business objectives.
3. Design Drafts:
   • First Draft: Once the strategic plan is approved, we create the first design draft of your website. This initial version is presented to you for review, providing a concrete basis for feedback.
   • Second Draft: Based on your input on the first draft, we make the necessary adjustments and present a second draft. This stage allows for further refinement and ensures that any new suggestions or changes are incorporated.
   • Final Draft: After reviewing the second draft, we implement final adjustments and present the last version. This step is crucial for finalizing the design elements, layout, and content placement.
4. Quality Assurance and Revisions: Before the website goes live, it undergoes rigorous testing for functionality, responsiveness, and performance. During this phase, we also ensure that the website meets our quality standards and your expectations. Any feedback received at this stage can lead to final tweaks to optimize the site.
5. Post-Launch Feedback: Even after the website is launched, we remain open to your feedback, especially as you begin to use your new site in a real-world context. This allows for adjustments that might be necessary once the site is actively being used by your audience.

Throughout this process, Stratigem places great importance on clear, open communication channels between our team and you, the client. We use various tools and platforms to facilitate this exchange, ensuring that feedback is documented, understood, and acted upon efficiently.

Our commitment to incorporating client feedback doesn’t just end with the site going live. We understand that businesses evolve, and as they do, their website must adapt. Therefore, we encourage ongoing communication to ensure your website continues to serve your business effectively, long into the future.